Because chocolate is too girly these days

I saw this in the check-out aisle at the grocery store today and could not resist buying one for Jeremy.


The subtitle reads "Keep from women."


The back reads, roughly translated: "A special form of softness exclusively for men, this powerful and tender chocolate is the inviolable property of men!"

When we returned home, I powered up my good friend Google and found a press release announcing the launch of the product back in 2005. The release states that the the bar is "based on deep understanding of a modern man psychology."

According to Nestle Russia official Aleksandra Tarasinkevich, "The role of woman in a society is more and more increasing. A distinction between a woman and a man is gradually drawn. So much the men would like to have things, which will belong only to them. Considering this need, "Nestle" company developed a key idea of "untouchable man's property", which was laid in the basis of Nestle® Classic for Men strategic concept."

The press release also notes that the heft of the bar makes it the right size for a burly man-palm (and presumably, too large for delicate female fingers).

Despite my voracious appetite for chocolate these days, I'll try to heed the warning on the packaging and keep my hormonal and swollen pregnant paws off the manly candy bar. At least until Jeremy gets home.